What is SEO and what's it got to do with my business?
SEO or Search Engine Optimisation is the process of improving the chances of getting your website to the front of the queue in the various search engines. The good news is that what works on one usually works on all of them, and the process of getting your site is fairly straightforward and not terribly difficult. The bad news is that it frequently requires a lot of work initially to get your site there but and this is more good news, once you're there, it can be fairly easy to remain there.
SEO consists of a bit of everything from website layout and unique content creation, so you give the search engines the best chance of understanding what you're business is all about, to getting citations so the search engines believe you're a bona fide business to backlinks or votes from other sites which make it look to the search engines like you're genuine, trustworthy and worthwhile doing business with.
SEO is about 4 parts science 1 part art. We don't actually know exactly what the various algorithms are looking for that's a closely guarded secret and a moving target. The various search engines frequently update their algorithms. With Google having a major update in December 2020 and June 2021. However we have a fair idea of what has worked in the past.
SEO or Search Engine Optimisation is the process of improving the chances of getting your website to the front of the queue in the various search engines. The good news is that what works on one usually works on all of them, and the process of getting your site is fairly straightforward and not terribly difficult. The bad news is that it frequently requires a lot of work initially to get your site there but and this is more good news, once you're there, it can be fairly easy to remain there.
SEO consists of a bit of everything from website layout and unique content creation, so you give the search engines the best chance of understanding what you're business is all about, to getting citations so the search engines believe you're a bona fide business to backlinks or votes from other sites which make it look to the search engines like you're genuine, trustworthy and worthwhile doing business with.
SEO is about 4 parts science 1 part art. We don't actually know exactly what the various algorithms are looking for that's a closely guarded secret and a moving target. The various search engines frequently update their algorithms. With Google having a major update in December 2020 and June 2021. However we have a fair idea of what has worked in the past.
The algorithms are a complex and ever changing system designed to retrieve data from across the web and instantly deliver the best results for any given query. The search engine uses a mix of algorithms and various ranking factors to deliver webpages on order of relevance on its search engine results page. Normally if we simply do more than our competition of what we know works we'll rise through the rankings.
The latest "big thing" in search is voice optimisation with people talking into their watches, and getting voice responses from Siri, Alexa and Hey Google. Is your current SEO provider up to date? It is predicted that voice search could be worth as much as $40 billion in 2022.
What it's not necessarily about is making the site pretty (the search engines don't care) but if we're building your website we'll endeavour to do that along the way.
The latest "big thing" in search is voice optimisation with people talking into their watches, and getting voice responses from Siri, Alexa and Hey Google. Is your current SEO provider up to date? It is predicted that voice search could be worth as much as $40 billion in 2022.
What it's not necessarily about is making the site pretty (the search engines don't care) but if we're building your website we'll endeavour to do that along the way.